3 simple and easy steps to understand SEO
Search Engine Optimization is an organic website traffic planning strategy that optimizes your website with all aspects such as content, design, structure, links and web pages. All major search engines have the primary search results and SEO will help the webpage appear on the first page of Google search.
Websites and all the pages of a website are optimized for the better ranking with the help of keyword.
Choosing the right keyword to your web pages is a big task for optimizers. The keyword should be selected by analyzing the search volume and competition of keyword usage.
Step 1: KEYWORD RESEARCH
A simple and easy steps to choose keywords:
1: Find the relevant keyword for your business or simply add the domain name in the Ubbersuggest
(website by Neil Patel) or LSI graph. Collect some keywords from the search analytics.
2: Now check the volume and competition of all those keywords chosen from ubbersuggest and LSI
graph with the help of google keyword planner and then take around 8 to 9 top keywords that have high search volume and low competition.
3: Use those keywords in your meta title and meta description.
Step 2: ON-PAGE AND OFF-PAGE SEO
SEO can be done in two ways :
1: ON-PAGE SEO: It is the practice of optimizing individual web pages for ranking higher and increasing traffic in search engines. In simple words, all the optimizing done into our website's content and HTML like meta title or meta description to rank up and to improve its position in the search rankings.
2: OFF-PAGE SEO: It is a technique to improve the position of a web page in the search results and optimizing is done in the backlinks of a website like blogging, social media, etc.
Step 3: TECHNICAL SEO
WEBSITE AUDITING: It is a full analysis of all the factors that affect a website’s visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages.
Factors to consider when auditing a website is :
1: Title: Title tags are titles of web pages. Title tags are displayed in the search results. Every title of a web page should include keywords and should be more catchy.
2: Description: It describes and summarizes the contents of your page for the benefit of users and search engines. It should also include keywords but not the same keywords used for the title
4: Header tags: Header tags are used to differentiate the headings(h1) and sub-headings(h1&h6) of a page from the rest of the content.
6: Mobile-friendly: It is a tool to check whether the website is mobile-friendly. Mobile-friendly means the website should open on a mobile phone without any error and problems.
7: Page speed: It is to check the speed of a page to load. Search engine also ranks your page depending upon the page speed. normal page speed should be less than 6 seconds.
8: XML site map: XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines. Google understands easily the language used by XML.
10: Dwell time: The amount of time that passes between the moment a user clicks a search result and subsequently returns back to the SERP's.It needs analysis to check the time.
16: Design and UX: Design is all about designing the website and making it easy to understand.
Websites and all the pages of a website are optimized for the better ranking with the help of keyword.
Choosing the right keyword to your web pages is a big task for optimizers. The keyword should be selected by analyzing the search volume and competition of keyword usage.
Step 1: KEYWORD RESEARCH
A simple and easy steps to choose keywords:
1: Find the relevant keyword for your business or simply add the domain name in the Ubbersuggest
(website by Neil Patel) or LSI graph. Collect some keywords from the search analytics.
2: Now check the volume and competition of all those keywords chosen from ubbersuggest and LSI
graph with the help of google keyword planner and then take around 8 to 9 top keywords that have high search volume and low competition.
3: Use those keywords in your meta title and meta description.
Step 2: ON-PAGE AND OFF-PAGE SEO
SEO can be done in two ways :
1: ON-PAGE SEO: It is the practice of optimizing individual web pages for ranking higher and increasing traffic in search engines. In simple words, all the optimizing done into our website's content and HTML like meta title or meta description to rank up and to improve its position in the search rankings.
2: OFF-PAGE SEO: It is a technique to improve the position of a web page in the search results and optimizing is done in the backlinks of a website like blogging, social media, etc.
Step 3: TECHNICAL SEO
WEBSITE AUDITING: It is a full analysis of all the factors that affect a website’s visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages.
Factors to consider when auditing a website is :
 |
| credits*www.ahrefs.com |
1: Title: Title tags are titles of web pages. Title tags are displayed in the search results. Every title of a web page should include keywords and should be more catchy.
 |
| credits*www.ahrefs.com |
3: Image alt tags: It is an attribute applied to image tags to provide a text alternative for search engines. It is a technique were search results analyze the image and show to users.
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| credits *www.digitaltechtimes.com |
4: Header tags: Header tags are used to differentiate the headings(h1) and sub-headings(h1&h6) of a page from the rest of the content.
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| credits * ww.digitaltechtimes.com |
5: Keyword density: Keyword density means the usage of keywords in a page or content. The keyword density should be 2% to 3%.
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| credits*www.iwebchk.com |
6: Mobile-friendly: It is a tool to check whether the website is mobile-friendly. Mobile-friendly means the website should open on a mobile phone without any error and problems.
 |
| credits*https://search.google.com/test/mobile-friendly |
7: Page speed: It is to check the speed of a page to load. Search engine also ranks your page depending upon the page speed. normal page speed should be less than 6 seconds.
 |
| credits*https://search.google.com/test/mobile-friendly |
8: XML site map: XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines. Google understands easily the language used by XML.
 |
| credits*www.iwebchk.com |
9:Robots.txt: It is a text file that tells web robots which pages to crawl and which it shouldn't.
 |
| credits*www.digitaltechtimes.com |
10: Dwell time: The amount of time that passes between the moment a user clicks a search result and subsequently returns back to the SERP's.It needs analysis to check the time.
11: CTR: Click-through rate (CTR) is an incredibly important concept in search engine marketing. The simplest definition is that click-through rate is the percentage of people who click on your ad after seeing your ad.
CTR = number of clicks / no of impressions
12: Internal links: Internal links are links which goes from one page on a domain to different page of the same domain.
13: External links: External link is the links of your website to another website to provide some informational post or videos. External linking engages more traffic and also it is believed that it is the most important factor for ranking in search engines.
14: Canonicalisation: It means that to create a unique URL that is not copied or fake. If two pages are showing the same content, Google bots will assume one copy is a copy of other and your website will be penalized.
15:SSL: Secured Socket Layer is a certificate to encrypt your website's data. It secures your website against cyber attacks.
UX is User Experience where data analysis is needed to check the experience of the user and interactions of the user with our website.
Hopefully you have gained a good understanding of the basics of SEO, You should also now be able to understand that an online presence is crucial for everyday businesses and an SEO strategy can help make you stand out above your competitors.
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